Made by hand in Britain · Free UK delivery
British · Sustainable · Natural

For You,By Me.

Skincare and wellness made by hand in Britain. Where British and Nigerian identity collide to make something unique and beneficial.

The SANOOSI range of deodorants, body butters and hand creams in front of a For You, By Me tote bag

Why choose SANOOSI

  • 100% natural ingredients
  • Cruelty free
  • No fillers
  • Made in the West Midlands

British

Every item is made by hand in Britain. Nigerian heritage and British craft, blended into one.

Sustainable

Each and every product is plastic free and packaged with 100% reusable and biodegradable materials.

Natural

All ingredients are powered by nature. No aluminium, no fillers, just nature.

The maker

For You, By Me.

Inspired by traditional West African skincare and a Nigerian heritage, made by hand in Britain. My Nigerian and British identity have combined to create something that is unique and effective.

Read the story
The founder smiling and holding two jars of SANOOSI body butter
The deodorant

Formulated to actually work.

After a year of formulating and testing, I finally created a deodorant that worked for a full day and cared for dark patches. Where other natural deodorants feel gritty or drying, this one glides. No aluminium, no fillers, no cornstarch, and that's a promise.

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Four SANOOSI natural deodorants in MERE, GLAN, AWEL and HOLT, standing on a wooden shelf
The body butter

Powered by shea butter.

Inspired by traditional West African skincare and British artisan care, made by hand in Britain. My Nigerian and British identity have combined to create something that is unique and effective.

Shop the body butter
Large tins of HOLT and MERE body butter side by side
The lip balm

For moisturised lips.

Moisturises lips, powered by natural ingredients, and leaves them “juicy”.

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Four SANOOSI natural lip balms on a wooden stand
The hand cream

Made with beef tallow.

Provides long-lasting moisture and gives a secure barrier. Halal.

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SANOOSI hand cream tins in each scent, stacked on a wooden shelf
SANOOSI Booch

Kombucha that tastes like kombucha.

Made out of frustration that shop-bought kombucha never quite lived up to the homemade one. SANOOSI Booch is nothing like the shop-bought stuff that has artificial flavouring in it. People very often change their minds about kombucha once they try SANOOSI Booch.

Coming soon
Coming soon
The range

Where most begin.

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Scent profiles

Four profiles, one range.

Each SANOOSI formulation is offered in the house scent profiles, blended so that Nigerian and British identity collide together to form a unique product.

  • AWEL
  • HOLT
  • MERE
  • GLAN
About the scent profiles
Why SANOOSI exists

“If you want something done right, do it yourself.”

After a year of testing and going through the classic “it’s too hard, too soft, too crumbly, I smell” stage, I finally happened upon the perfect formula that works all day and every day. The answer was a high-percentage shea butter base: effective, and gentle enough to treat skin with the care it deserves.

A gentle formula safe to use while breastfeeding. A first deodorant for a friend’s daughter. A reliable stick for a heavy gym session. I’m really proud that SANOOSI Deodorant soothes irritated and allergy-ridden skin.

Read the full story
“I Got Sacked… So I’m Building a Natural Skincare Business (from my kitchen)” from Femi Yahya on YouTube
Join the revolution

Follow the journey.

Subscribe to the newsletter to follow how well (and how much!) SANOOSI does every month. I'll let you know about restocks, new products, and SANOOSI Booch. Don't worry, it won't be more than once a month!